I came across the latest survey from Job of the Week (JOTW) which looked at what was happening in B2B Communications. The top 5 trends were Storytelling is the most important tactic Press releases and white papers are becoming less important in communication strategies Organic Social Media is getting harder generate great […]
Research conducted by Bill Shew, Alison Little, and Peter Gilmore from KPMG summarized the state of most life sciences organisations as follows: “Life sciences companies face increasingly high demands from payers to prove the value of their products in terms of improved patient outcomes and lower costs. This requires not […]
. Seven of the key changes are 1. Digital Transformation of Sales Talent Development – Organisations that embrace new ways of sales force improvement and a continuous development mindset will build better, more agile sales organisations that can adapt to a rapidly changing business environment. Think differently about how you develop your […]
