I came across the latest survey from Job of the Week (JOTW) which looked at what was happening in B2B Communications. The top 5 trends were Storytelling is the most important tactic Press releases and white papers are becoming less important in communication strategies Organic Social Media is getting harder generate great […]
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Research conducted by Bill Shew, Alison Little, and Peter Gilmore from KPMG summarized the state of most life sciences organisations as follows: “Life sciences companies face increasingly high demands from payers to prove the value of their products in terms of improved patient outcomes and lower costs. This requires not […]
5 Key Questions for Life Sciences Sales Leaders
. Seven of the key changes are 1. Digital Transformation of Sales Talent Development – Organisations that embrace new ways of sales force improvement and a continuous development mindset will build better, more agile sales organisations that can adapt to a rapidly changing business environment. Think differently about how you develop your […]
7 Key Sales Performance Improvement Trends for 2018
Get More Opportunities Mark suggests, “Prospect harder. Generate more leads for yourself. And build revenue by just doing more, getting more opportunities.” Win More Often Mark points out that of those opportunities in your pipeline, you can actually just win more of them. He notes, “If your strike rate […]
Four Ways to Increase Revenue
Latest Survey from SPI which looked at what sales professionals say they need to focus on to succeed in 2018. 1. Need to create tangible value for you offering for your buyers 2. Ask your customers why they chose you and use this information to position your offering 3. Use all available Research […]