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Four Ways to Be More Concise

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Long-winded communication risks not only clarity, but it also risks the relationship with the audience. Listeners and readers want to see that the communicator has their interests in mind. The most effective way to satisfy this need is to keep the messaging concise.

In our latest brief Four Ways to Be More Concise in Messaging, we offer clear guidelines for delivering messaging that earns the customer’s attention. We show how to:

• Avoid excessive prefacing
• Consider the “cognitive load” of the messaging
• Signal the structure of the message upfront
• Connect the meaning of the message to the customer early

Four Ways to Be More Concise

Relationships Building in A Virtual World

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During these times it is important to strengthen your relationships with customers. Here are 4 ways to improve your connection with your customers. Engage in Active Listening A lot of organisations rely on superior systems to engage with their customers using CRM and Data to tailor their communications, the oft […]

Two Key Changes to Selling due to Covid-19

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In recent months recent events have precipitated changes to the selling industry. In a recent survey conducted by my partner Sales Performance International (SPI) they found three key changes. Over 80% of Customers are delaying or cancelling orders due to budget cuts, unknown timeline of pandemic, diminishing demand, supply chain […]

Engaging with Customers

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With continued isolation and the need for salespeople to converse with their customers on the phone or via video conferencing here are some tips to help you. The key tip I was given many years ago by a colleague was to always be enthusiastically interested in the customer.  The trend […]

Top 5 Trends in Corporate Communications

 in Communication by

I came across the latest survey from Job of the Week (JOTW) which looked at what was happening in B2B Communications. The top 5 trends were Storytelling is the most important tactic Press releases and white papers are becoming less important in communication strategies Organic Social Media is getting harder generate great […]